Search engine optimisation – SEO – rules the roost on the internet today. If you want to be seen on search engines, you have to speak the language of the search engines while also providing excellent content to your target users.

SEO is tricky to get right, though, and if you’re new to the neighbourhood, you might have many questions! While we likely can’t answer all the questions you have about SEO – that’s where an SEO agency in India can help you! – we can help you out with the most burning questions you might have!

Keep reading to have your common SEO questions answered!


What Is SEO, Exactly?

Let’s start with an easy – but important – one. SEO stands for search engine optimisation; as the name suggests, any SEO agency in India will optimise your content, so it ranks highly on search engines. Every time you search for something on Google, you are greeted with a list of results. These results are ranked based on factors like relevance and popularity.

SEO is a way to rank well on that list, and an SEO agency in India can help you do that!

What Is On-Site SEO?

On-site SEO refers, perhaps a little misleadingly, to what goes on behind the technical scenes of a website. For example, it includes meta descriptions, page titles and header tags, the structure of URLs, and so on.

What Is Off-Site SEO?

On the other hand, off-site SEO refers to the non-technical aspects of SEO. This includes things like link building, your domain authority, your marketing strategies, and even your social media presence. All of this comes together and factors into your search engine rankings!

What is SERP?

Another acronym from the world of SEO, SERP, stands for search engine result pages. It’s what you see when you search for something on a search engine and are presented with results. SERP rankings are what you’re trying to climb through SEO. Any credible SEO agency in India can help you increase your SERP ranking.

How Expensive Is SEO?

The short answer: it can be as cheap or as expensive as you like.

The long answer: a lot of factors go into determining how much SEO will cost you. Your strategy for building your online presence and your goals, budget, and even the company you choose to work with all factors into your SEO costs. A quick foray into the internet can produce very cheap SEO agencies in India: beware. Many affordable services use unethical SEO techniques that can severely impact your ability to rank well – possibly for a long time.

If you collaborate with an agency for your SEO, make sure you choose a reliable and experienced SEO agency in India – like AdLift!


What Is The Difference Between Paid And Organic Traffic?

As the name suggests, paid traffic refers to the traffic that comes to your website through paid channels. These paid channels primarily refer to ads. Therefore, paid traffic is also called referral traffic. On the other hand, organic traffic is the traffic that comes to you by finding your website on search engines or through different channels like social media and personal shares.

How Long Does SEO Need To Work?

There is no one-size-fits-all answer to this question. However, even the most perfectly done SEO will not increase your rankings overnight. All said and done; it’ll take at least six months for you to start seeing substantial results once you have your SEO in place.

The Upshot

SEO is essential if you’re almost any kind of content creator on the internet. That said, it’s also an enormously vast practice. It can be daunting to start working on, especially given how quickly best practices change. However, the time and patience it takes to get familiar with and establish SEO are well worth the rewards it brings your online presence. Of course, the path can get much easier with an experienced SEO agency in India, like AdLift, by your side.